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  David McLeod Design

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Logo Info.

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Form & Function.
Your logo is the foundation of your overall branding scheme and will be central to what you communicate in your first impression to clients and customers; and goes beyond as the cornerstone of your branding. in essence "you are your logo".This is an understanding that is all too often overlooked by logo designers who only focus on the visual while ignoring what a good logo design should accomplish in terms of communication. As a rule of course it remains my objective as a Logo Designer to produce logo's that are: scalable, memorable, unique, and convey the clients' individual personality or character.
As a Logo Designer, I set out to establish immediate recognition, inspiring trust, admiration, loyalty and an implied superiority through a clients logo. The very things one needs to promote themselves or their brand. RETURN TO THE LOGO GALLERY.

The Process: Research & Development.
The Logo Design Brief: 
Any logo design developed by me for a client begins with a Design Brief, a simple questionnaire that outlines the details, specifics, and goals of the project and players involved.

Researching the Logo Design: 
I don't believe in flying blind, any design project I take on involves specific research on the company, industry and the client, so that they I can accurately convey and reflect their strengths and personality.
Brainstorming and Sketching: 
Too often designers go straight for their computer. I believe in taking the traditional approach to conceptualizing ideas, and even making the client part of the process. 

Building the Logo Design: 
I develop logos in vector format which means that they are scalable and can be resized without distortion or a loss of quality when used properly. Logo designs should always initially be produced in vector format. 

Five Signs That You Need a New Logo:
1. Your logo doesn't adapt well to modern media.
2. Your logo doesn't represent your current business.
3. Your logo was a do-it-yourself project.
4. Your logo isn't as appealing as your competition's. 
5. Your logo is too complex.
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Questions?
Why 6 different formats?
Depending on how your logo is applied; whether it's for print, web, embroidery, vehicle wrap, etc, your logo will be compatible to be used in any application. It's very important to know how your logo will possibly be used, and during your consultation, these possibilities are discussed, which helps determine your specific needs. 

Will my logo be unique?
Always. Your logo is designed specifically for you, and your business per your specifications.

How long will it take me to receive my initial logo concepts?
Logos usually take about 5 business days to complete. 

What constitutes a revision?
Revisions constitute, color changes, font changes and basic re-arrangement of images.

Can you revise/update my existing logo?
I sure can, Send it to me along with your ideas for a custom quote. Upload it below.
GET STARTED ON YOUR LOGO.
RETURN TO THE LOGO GALLERY.
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Info@DavidMcLeod.biz
404.906.2430

Atlanta. 
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    All artwork is © David McLeod or the respective client. All rights reserved 
 Use of my artwork without expressed written permission is not cool. Or legal.Website by DM Design